Brand Director US Marketing

About the Role:

• This role focuses on building scalable brand systems, strengthening storytelling frameworks, and ensuring consistency across every customer touchpoint.
• You will work at the intersection of brand strategy, growth, creative, and customer insights to drive conversion, retention, and long-term loyalty.
• You will have significant ownership and influence in defining how a modern DTC brand evolves.

Key Accountabilities:

• Build, maintain, and execute a 12-month brand roadmap aligned with business objectives, customer needs, and growth priorities.
• Translate high-level brand strategy into scalable systems, messaging frameworks, creative guidelines, and operational processes.
• Establish brand operating rhythms, cross-functional planning processes, workshops, and collaboration frameworks to improve alignment across teams.

Requirements:

• 7+ years of experience in DTC eCommerce brand management, with a proven ability to build and scale consumer brands.
• Deep experience operating within consumables, wellness, supplements, beauty, food and beverage, or subscription-based businesses.
• Demonstrated ability to transform brand strategy into practical systems, workflows, and execution frameworks.