VP, Demand Generation

Own marketing-sourced pipeline creation, conversion, and efficiency (including CAC). Architect and oversee integrated demand gen programs across digital, paid, social, events, and new channels. Lead, mentor, and grow a high-performing demand gen team. Stand up CoLab’s first ABM motion and refine it into a repeatable program. Own demand gen budget, forecasting, and ROI tracking — with direct accountability to the executive team. Scale proven channels while experimenting quickly with new ones, turning them into repeatable, mature programs. Jump in with your team when needed to shape execution and accelerate new initiatives. Collaborate closely with Sales to ensure alignment on pipeline goals, conversion rates, and revenue outcomes. Translate data into insights and executive-ready narratives that drive alignment on pipeline strategy and results.