Senior Product Manager

Growth Strategy and Funnel Ownership:

• Own the full member funnel for the digital health portfolio, including awareness, intake, consult, first fill, refill, and reactivation.
• Define north star and input metrics, set targets for patient starts, conversion, retention, and revenue.
• Build growth models and unit economics to tie funnel inputs to subscriber and revenue outcomes.

Experimentation and Conversion:

• Run A/B and multivariate tests across landing pages, program pages, intake flows, offers, pricing, and messaging.
• Identify high-value moments in the member journey and drive conversion through intake and consult with partners.
• Reduce drop-off, shorten time to first fill, and lift approval rates.

Retention and Lifecycle:

• Own retention outcomes by program and cohort, including refill rate, months on therapy, churn, and reactivation.
• Diagnose churn drivers across product, partner, pricing, and clinical experience, and drive fixes.
• Shape refill, adherence, and win-back journeys with partners and Marketing across email, SMS, push, and in-app.

Cross-Functional Leadership:

• Partner with Intelligence and Data Science on attribution, measurement, targeting, and personalization models.
• Work with Engineering and Design to ship growth features and instrument the funnel end to end.
• Collaborate with Compliance and Legal on eligibility, claims language, and state clinical requirements.