Senior Director, Category Leadership

Category Strategy & Insights:

• Own Chomps’ category growth strategy, including annual Category Growth Story and competitive POV.
• Translate syndicated, panel, and retailer data into actionable growth recommendations.
• Serve as internal SME on category performance and shopper behavior.

Retailer-Facing Category Leadership:

• Partner with Sales Leadership to develop customer-specific growth strategies and retailer-ready recommendations.
• Drive assortment optimization, space management, and shelf strategy to build merchant credibility.
• Establish Chomps as a trusted category advisor through compelling, data-backed growth stories.

Cross-Functional Influence & Capability Building:

• Act as strategic thought partner to Sales, Marketing, Innovation, and Executive Leadership.
• Define measures of category leadership impact across retailer engagement, distribution, and velocity.
• Translate whitespace and shopper insights into portfolio and innovation strategies.

Leadership & Team Development:

• Build and lead a high-performing Category Leadership team with a culture of accountability and learning.
• Coach team members through KPIs, quarterly initiatives, and career development.
• Elevate capabilities in category strategy, shopper insights, data-driven decision-making, and AI-enabled tools.