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Why This Role Exists:
- Lead HighLevel's AI product charter across multiple AI-powered product surfaces including AI Employee, Voice AI, and Conversation AI.
- Convert fast-moving AI capabilities into reliable, scalable, and monetizable products for real businesses.
- Define how HighLevel becomes the AI operating system for SMBs and the agencies that serve them.
Key Responsibilities:
- Define and drive product vision, roadmap, metrics, and operating model for the AI product portfolio.
- Manage, mentor, and coach PMs, and partner closely with engineering, marketing, and support teams.
- Own AI activation and adoption, and drive competitive research across AI agents and platforms.
What Success Looks Like:
- HighLevel's AI portfolio has a clear strategy, clean ownership, and measurable goals balancing platform leverage and revenue.
- AI Employee becomes a major growth driver with strong adoption across agencies and sub-accounts.
- HighLevel is viewed as a practical AI operating system for SMBs, not just a CRM with added AI features.
HighLevel
HighLevel is an AI-powered business operating system that provides agencies, entrepreneurs, and SMBs with infrastructure to build, automate, and scale. With over 2,000 team members across 10+ countries, it operates as a global remote-first organization focused on speed, ownership, and innovation.