Staff Product Manager – Marketing OS, LeadGen Covert Team

About the Team:

• The Marketing OS LeadGen Covert Team owns products and platform capabilities that help agencies attract, engage, capture, qualify, and understand leads across digital and offline customer journeys.
• Critical entry points into the HighLevel Marketing OS, connecting customer interactions across websites, landing pages, physical locations, campaigns, and external properties with HighLevel's CRM, automation, analytics, and communication capabilities.

Role Overview:

• As Staff Product Manager, you will shape the future of lead generation at HighLevel, owning product vision, strategy, and execution across a portfolio including Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and adjacent lead capture and attribution capabilities.
• Your mandate is to transform these products into a cohesive LeadGen platform that enables agencies and SMBs to create high-converting acquisition experiences, collect better-quality data, understand visitor behavior, and activate every lead through HighLevel's CRM and automation ecosystem.

Your Responsibilities:

• Own the LeadGen strategy: define the long-term vision, product strategy, and roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget, and External Tracking.
• Build a unified platform: create shared experiences and foundations across builders, templates, publishing, data models, integrations, analytics, and reporting.
• Drive AI-assisted creation: deliver AI-powered creation, copy generation, logic recommendations, qualification, insights, and conversion optimization.

Experience:

• 8+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms.
• Proven experience owning a large-scale customer-facing product, product suite, or platform, with strong understanding of lead generation, customer acquisition, conversion optimization, and growth loops.