This role drives targeted digital marketing programs for Totara’s key growth markets, focusing on the U.S. Public Sector and UK Government/Healthcare.
The position owns campaign strategy and execution, using data and experimentation to deliver measurable business outcomes.

Key Responsibilities:

Develop and optimize demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals across paid media and HubSpot.
Manage landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates.
Monitor performance metrics across HubSpot, Google Analytics, SEMrush, and paid media, providing actionable recommendations.

Requirements:

5–7 years of experience in demand generation or digital marketing with a track record of driving pipeline and revenue.
Hands-on experience with LinkedIn Ads, Google Ads, HubSpot, WordPress, and SEO tools.
Strong analytical and project management skills, comfortable working independently in a remote environment.

Totara

Totara is a global learning platform trusted by more than 1,500 organizations and 21 million users worldwide, helping organizations build workforce readiness through flexible learning, compliance, and talent development solutions. With a focus on highly regulated environments, the company supports complex public and private sector needs and is committed to building a diverse, equitable, and inclusive workplace.

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