B2B Demand Generation Specialist (Events & Webinars)

Canva

Remote regions

US

Salary range

$900–$1,159/year

Benefits

Job Description

Demand Generation Responsibilities:

  • Creating and running demand strategies for events and webinars.
  • Designing full-journey communications that bring marketing and sales together.
  • Exploring and testing new channels to reach high-intent audiences.

Lead Management:

  • Improving how leads are captured and routed.
  • Building simple playbooks that make follow-up easier and more effective.
  • Partnering across Marketing, Sales, Ops, PMM, and Enablement to stay aligned.

Analysis and Reporting:

  • Sharing clear insights and recommendations.
  • Helping teams understand performance and shape future investment.
  • Using data to guide thoughtful decisions.

About Canva

Canva’s B2B Growth Marketing team is on a mission to help Canva become a widely loved and used product in organizations across the globe.

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