Product Marketing Manager

As our first dedicated Product Marketing Manager, you'll play a pivotal role in shaping our product's narrative, positioning, and market presence. This role is crucial in bridging the gap between our product's capabilities and the market's needs, ensuring that our solutions are effectively communicated and adopted by our target audience. You will develop and refine doinstruct’s product positioning and value propositions for different customer segments. Create compelling narratives and content that resonate with buyers and users, informed by customer research and competitive insight. You will also create and execute go-to-market plans for new features and major releases. Collaborate across Product, Sales, Customer Success, and Marketing to ensure launches are timely, consistent, and effective.