HubSpot Campaign Specialist

HubSpot Campaign Execution:

• Build and launch email campaigns, nurture sequences, and one-off sends in HubSpot.
• Create and optimize landing pages, forms, and thank-you pages, including basic layout and on-page SEO.
• Set up and manage lists, segments, and subscriptions to ensure the right audiences receive the right messages.

Marketing Operations & Workflows:

• Configure workflows for lead routing, scoring, lifecycle stages, and internal notifications.
• Maintain data hygiene (properties, lists, lifecycle stages) to keep reporting clean and actionable.
• Ensure consistent use of naming conventions across campaigns, assets, and workflows.

Measurement & Reporting:

• Set up campaign reporting dashboards for each client, aligned to agreed KPIs.
• Monitor campaign performance and surface issues early (deliverability, low CTR, low conversion, etc.).
• Provide clear, concise weekly performance snapshots to the Agency Account / Marketing Manager.