B2B Demand Generation Leader US Marketing

Role Overview:

• This is a greenfield leadership opportunity to build a scalable B2B demand-generation engine for a multi-product SaaS portfolio.
• You will define the strategy, technology ecosystem, operating model, and team needed to create a repeatable pipeline engine.

Key Responsibilities:

• Build and lead the B2B demand-generation function, initially prioritizing key B2B products and revenue opportunities.
• Partner with Sales, Revenue Operations, and Product Marketing to translate ideal customer profiles and business priorities into effective campaigns.
• Establish robust attribution and reporting capabilities to track conversion from demand source through sales-accepted opportunities.

What We're Looking For:

• 8–12+ years of B2B demand generation experience, including building and scaling a function from an early stage; B2B SaaS experience required.
• Strong command of modern MarTech, Revenue Operations systems, attribution, and funnel analytics.
• Hands-on builder and people leader who can execute programs personally and then recruit, coach, and scale the organization.

Benefits:

• Annual salary range of $180,000–$220,000 USD.
• Flexible working environment with remote and hybrid options, plus performance-based bonus and stock options.
• Country-specific health and well-being benefits, quarterly mental health days, and family-friendly support.