Director Product Marketing, Retail
Benefits
4w PTO
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Annual Planning & Strategy:
- Create an annual marketing plan that supports business objectives.
- Conduct market and competitive analysis to inform strategic planning.
- Ensure the marketing approach remains aligned with industry trends.
Product Launch & Messaging:
- Partner with the product team to launch new products effectively.
- Ensure product messaging is competitively differentiated and clear.
- Collaborate with marketing teams to execute launch plans.
Sales Enablement & Training:
- Develop go-to-market enablement materials and training.
- Collaborate with sales leadership to regularly assess enablement resources.
- Ensure alignment with market needs and product updates.
Campaigns & Lead Generation:
- Drive marketing campaigns to target key accounts with tailored messaging.
- Generate leads and assist opportunities with marketing qualified leads.
- Partner with marketing ops to analyze campaign performance metrics.
Cotiviti
Cotiviti provides business and financial solutions. The company offers a competitive benefits package and promotes equal employment opportunities, recruiting and hiring based on qualifications without regard to protected characteristics.