Product Marketing Associate

Go-to-Market Support:

• Support the execution of product marketing initiatives related to our QBO integration.
• Develop a strong understanding of customer pain points and use cases within the North American market.
• Contribute to the rollout of product launches by preparing content and assets that clearly articulate customer value.

Demand Generation & Funnel Support:

• Partner with Marketing teams to help shape campaign messaging, value propositions, and audience targeting.
• Create use-case-led narratives and content that support demand generation and conversion.
• Provide product messaging, market insights, and proof points to support top- and mid-funnel activities.

Sales & Revenue Enablement:

• Develop and maintain enablement assets such as pitch decks, battle cards, and product collateral.
• Support trial-to-paid handover through clear, consistent messaging around value and differentiation.
• Monitor competitor positioning and contribute to regular competitive updates and materials.