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Responsibilities:
- Support the gathering of market intelligence and customer needs.
- Assist in collecting customer feedback through surveys and interviews.
- Contribute to the creation of localized campaign briefs and plans.
Campaign Execution:
- Activate regional demand generation campaigns across digital channels.
- Support the delivery of webinars and in-person events.
- Localize emails, landing pages, and other campaign elements.
Collaboration:
- Collaborate with sales teams to tailor campaigns to target segments.
- Maintain lead hand-off processes and ensure campaign visibility.
- Adapt and localize marketing materials in partnership with global teams.
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