Source Job

Global 5w PTO

  • Support go-to-market initiatives, with a particular focus on our QuickBooks Online (QBO) integration and the North American market.
  • Develop a strong understanding of customer pain points and use cases within the North American market to inform messaging and positioning.
  • Create use-case-led narratives and content that support demand generation and conversion.

Product Marketing Demand Generation Content Sales GTM

20 jobs similar to Product Marketing Associate

Jobs ranked by similarity.

Europe

  • Execute integrated marketing initiatives for customer engagement and retention.
  • Support marketing strategy development and localize campaigns.
  • Collaborate with sales, customer experience, and product teams.

Turnitin partners with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Our diverse community of colleagues are unified by a shared desire to make a difference in education and we experience a remote-first culture.

US

  • Develop product positioning, value propositions and messaging.
  • Lead product launches, including strategy and KPI development.
  • Enable sales by communicating product value and delivering tools.

Jobgether connects job seekers and employers using an AI-powered matching process. They ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

US

  • Own payments positioning and messaging for Service Fusion, ensuring clear articulation of value and business impact.
  • Partner with Product Management to launch new payments features and enhancements.
  • Develop an understanding of the end-to-end payments customer journey to optimize conversion and inform GTM strategy.

The company is General and it is partnering with Jobgether to fill this position. They appear to value professional development, health and wellness benefits, and flexible time-off policies.

$130,000–$150,000/yr
US

  • Conduct market research to understand customer needs, industry trends, and competitive landscape.
  • Develop clear and compelling product positioning, value propositions, and messaging.
  • Develop and execute go-to-market strategies for new product launches and feature releases.

Anomali is a security operations platform that is modernizing security operations with its AI-powered Copilot. They have a cloud-native security data lake which consolidates visibility and provides speed, scale, and performance while reducing the cost of security analytics.

US

  • Understand the buyers and buying centers, market definition and dynamics.
  • Build and deliver content such as whitepapers, blog posts, and other content assets that support the buyer’s journey.
  • Assist in driving sales enablement for products by creating compelling resources, training, and tools that align to buyer needs and our value and differentiation.

Delinea secures human and machine identities through intelligent, centralized authorization, empowering organizations to seamlessly govern their interactions across the modern enterprise. The company values diversity, innovation, and a culture of respect and fairness.

US Canada

  • Oversee demand generation strategies.
  • Drive lead generation and conversion rates.
  • Optimize marketing campaigns for maximum ROI.

Puzzle Financial helps firms and founders build better companies by modernizing accounting for the digital age. They haven't specified the company size or culture in this job posting.

US

  • Build a deep understanding of segment-specific pain points, ambitions, and perspectives.
  • Craft compelling value propositions, differentiators, and use cases that resonate with diverse audience segments.
  • Collaborate closely with Commercial, Clinical, Care Operations, and Product teams to develop and support the go-to-market strategy.

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.

APAC

  • Drive demand generation, pipeline growth, and brand awareness across the APAC region.
  • Plan and execute multi-channel demand-generation campaigns, webinars, and regional marketing events.
  • Work cross-functionally with sales, channel teams, and global marketing to ensure APAC campaigns align with business objectives.

Huntress is a fully remote, global team of passionate experts and ethical badasses on a mission to break down the barriers to cybersecurity. Founded in 2015 by former NSA cyber operators, Huntress protects all businesses with enterprise-grade, fully owned, and managed cybersecurity products.

Global

  • Conduct research and analysis to inform product positioning.
  • Collaborate with product and engineering teams for impactful launches.
  • Create content and campaigns to drive awareness and engagement.

Solflare is a fast-growing crypto wallet provider, aiming to make Web3 accessible. Founded in 2021, they have a team of nearly 150 people with offices in Zagreb, Belgrade, and Novi Sad, plus remote teams across the globe, fostering a culture of curiosity, accountability, and collaboration.

$165,000–$175,000/yr
US Unlimited PTO 12w maternity 4w paternity

  • Own product positioning, messaging, and value propositions.
  • Lead end-to-end go-to-market planning for new products.
  • Create and maintain sales enablement assets.

Vanilla is a startup aiming to make estate planning modern and intelligent with their AI-powered platform. They bring together expertise across estate planning, wealth management, and SaaS, embracing flexibility and close connection across their distributed team.

US 4w PTO

  • Develop go-to-market plans for fraud solutions, ensuring understanding of our goals and market trends.
  • Translate data and customer insights into clear stories for our teams, partners, and buyer personas.
  • Conduct competitive research and win/loss analysis to inform product positioning and improve deal success rates.

Experian is a global data and technology company, powering opportunities for people and businesses around the world. They operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), they have a team of 23,300 people across 32 countries and their corporate headquarters are in Dublin, Ireland.

  • Drive the marketing-focused aspects of our integration and solution partner programs.
  • Create and deliver through-partner marketing playbooks and campaigns that partners can run to drive demand.
  • Design and manage a structured MDF program for solution and integration partners.

Zapier builds and uses automation every day to make work more efficient, creative, and human. Zapier is an all-remote company, but they still need to be thoughtful about where they have Zapiens working.

$116,644–$160,400/yr

  • Develop differentiated positioning, messaging frameworks, and value propositions for core products, new offerings, and vertical markets.
  • Lead the planning, coordination, and execution of GTM strategies for new products, program enhancements, and major initiatives.
  • Lead market research and insight development to understand buyer needs, market trends, competitive landscape, and value drivers.

Mom's Meals provides fully prepared, refrigerated meals delivered directly to homes nationwide. They focus on providing meals for health plans, government programs and individuals, promoting health and independence through nutrition.

Global 5w PTO

  • Lead qualitative research to improve activation and conversion.
  • Execute in-app campaigns for product communications.
  • Partner with Product Marketing to validate messaging and positioning.

ApprovalMax redefines how finance teams manage the Money Out cycle, from purchase orders to expense management. Trusted by 18,000+ businesses, ApprovalMax automates financial controls and scales efficiently, backed by a £10 million investment to expand enterprise capabilities and product innovation.

$70,000–$120,700/yr
US

  • Drive go-to-market execution for B2B seller tools and features.
  • Shape positioning and value propositions by partnering with Product teams to gather seller feedback.
  • Enable seller education and adoption by collaborating with Content to create videos, guides, and other educational assets.

Jobgether is a company that uses an AI-powered matching process to ensure job applications are reviewed quickly, objectively, and fairly. They have an inclusive, people-first culture recognized as one of the Best Employers.

Global Unlimited PTO

  • Plan, organise, and execute full-funnel demand generation programs that convert awareness into qualified demand.
  • Collaborate with the wider team to produce and promote program assets to generate high-quality leads and convert them into pipeline.
  • Analyse program specific marketing data, report weekly on activity performance, and develop new activities based on results to increase effectiveness.

Paddle offers digital product companies a different approach to their payment infrastructure as a Merchant of Record. They are backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.

US

  • Co-manage channel marketing content creation and delivery.
  • Translate global GTM strategy into clear, actionable guidance for regional field teams.
  • Drive ongoing line-of-business community communications.

Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. They use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of their teams. They are bold, smart, agile, and fun.

$68,314–$75,571/yr
Unlimited PTO

  • Develop product positioning, value propositions and messaging.
  • Lead product launches, including strategy, KPI development, and creation of tools and collateral.
  • Enable sales by communicating product value propositions and delivering sales tools.

PointClickCare is a health tech company that's founder-led and privately held, empowering employees to push boundaries, innovate, and shape the future of healthcare. With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, their platform serves over 30,000 provider organizations, making a real difference in millions of lives.

Europe

  • Collection and elaboration of business requirements from customers, partners, external communities, and internal users.
  • Conducting market research: this involves competitor analysis and assessing potential integration solutions.
  • Close collaboration with the Scrum Master and the Development Team to achieve product goals and meet customer expectations.

Creatio is a global vendor of an AI-native platform to automate workflows and CRM with no-code and a maximum degree of freedom. In 2025, Creatio was named to Inc.’s Best Workplaces list, recognizing their commitment to employee wellbeing and a strong workplace culture.

$160,000–$180,000/yr
US Unlimited PTO

  • Own the end-to-end marketing strategy, driving demand generation, brand, communications, and product marketing.
  • Shape positioning, messaging, and go-to-market strategy while ensuring a deep understanding of customer needs and buying preferences.
  • Lead, mentor, and grow the current marketing team, building a culture of accountability and innovation.

Casechek innovates the implant supply chain, bringing transparency to patient care costs by automating workflows for vendor-supported surgical procedures. They are a hybrid, remote, and in-person team based out of Chicago's Fulton Market, valuing diversity, curiosity, and a passion for learning.