Product Marketing Manager, Identity and Fraud

Go-To-Market Plans:

• Develop go-to-market plans for fraud solutions, ensuring understanding of our goals and market trends.
• Collaborate with partners on joint go-to-market activities, campaigns, and enablement strategies.
• Capture and showcase client success stories to strengthen customer advocacy.

Storytelling:

• Translate data and customer insights into clear stories for our teams, partners, and buyer personas.
• Create impactful content such as whitepapers, presentations, and sales collateral that differentiates Experian's fraud solutions.
• Design sales enablement programs, including guides and training workshops.

Market Analysis:

• Conduct competitive research and win/loss analysis to inform product positioning and improve deal success rates.
• Gather and share market intelligence across teams to support informed decision-making.