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Marketing Strategy and Direction:

  • Take company goals and translate them into a clear, prioritized marketing plan with measurable quarterly goals.
  • Ensure every initiative contributes to pipeline growth, customer expansion, or brand awareness.

Product Marketing:

  • Work closely with Product, Sales, and Customer Success to deeply understand new capabilities and identify differentiated messaging.
  • Build sales enablement materials, competitive positioning, customer stories, and launch plans to help the Commercial team succeed.

Event Marketing:

  • Decide which events are worth attending or sponsoring each quarter.
  • Own organizer outreach and logistics to ensure Portcast shows up where buyers are.

Team Leadership and Cross Functional Influence:

  • Lead and mentor a lean team of two marketers, setting clear priorities and providing regular feedback.
  • Partner closely with the CEO and other departments to align marketing with business priorities.

Portcast

Portcast is a venture-backed, Singapore-based logistics technology startup that builds a real-time transportation visibility platform for global supply chains. Founded in 2018 and backed by leading technology investors, the team of marketers, software engineers, data scientists, and logistics experts is on a mission to make supply chains decisively actionable.

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