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About The Role:
- Gain hands-on experience across core demand generation pillars, contributing to the full-funnel process from campaign execution to deployment.
- Focus on the critical performance side of demand gen, including reporting on campaign success, measuring attribution, and connecting marketing to revenue.
What You'll Do:
- Draft targeted messaging for outbound sequences and email nurtures, and leverage AI tools for audience segmentation.
- Assist with A/B testing campaign elements and iterate based on performance data to improve outreach effectiveness.
- Engage with the community by responding to comments and participating in conversations across social platforms.
What You'll Bring:
- Currently a junior or senior pursuing a Marketing or related degree, with strong analytical abilities and a data-first mindset.
- Proven writing experience crafting compelling copy for direct response channels, with exceptional attention to detail for data integrity.
- A genuine passion for demand generation and a curious, experiment-driven mindset to learn quickly and iterate on results.
Directive Consulting
Directive Consulting is a leading B2B marketing agency that specializes in performance-driven marketing strategies, including Paid Media, Content Marketing, PR, and Lifecycle Marketing, all unified by their DiscoverabilityOS™ methodology. The fast-paced company has served over 420 brands, fosters a bold and strategic culture, and hires people who challenge the status quo and focus on measurable outcomes.