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Strategic Client Advisory & Yield Optimization:
- Act as the primary strategic point of contact for media owners, driving data-driven discussions on yield management and holistic revenue growth.
- Develop and execute joint, revenue-focused annual business plans with top-tier clients.
- Advise on inventory optimization, programmatic pricing, and monetization strategies across digital, static, and video assets.
Revenue Growth & Account Expansion:
- Identify and execute cross-sell and upsell opportunities to drive broader adoption of the Broadsign Platform.
- Maintain end-to-end commercial ownership of accounts across all renewals and expansion efforts.
- Partner with the Sales team in a co-pilot model for larger, complex deals.
Knowledge Leadership & Specialized Advisory:
- Serve as a trusted industry expert, sharing market trends, media insights, and advanced platform capabilities.
- Guide clients in adopting sophisticated adserving, programmatic, and audience-targeting solutions.
- For Retail Media clients, offer strategic guidance on omnichannel integrations, data commercialization, and emerging trade strategies.
Broadsign
Broadsign is a leading software company that makes buying, selling, and delivering out-of-home media easier. We are an inclusive employer that values diverse backgrounds and experiences.