Paid Media Manager

Campaign Strategy and Execution:

• Develop paid media strategies to drive visitor registrations.
• Manage Exprom and Visprom campaigns, aligned with sales and marketing.
• Oversee campaign launch and execution, optimising key metrics.

Optimization and Reporting:

• Monitor campaign performance, identifying areas for improvement.
• Analyse key metrics to determine if creatives need refreshing.
• Prepare monthly reports on campaign performance, providing visibility.

Strategic Priorities:

• Drive high-quality visitor registrations and qualified exhibitor leads.
• Address challenges with high registration volume but low conversion rates.
• Penetrate new markets unfamiliar with Saudi events through tailored strategies.