CRM Manager

As a CRM Manager, you'll take NerdWallet's user email communications to the next level. As our program expands, you will help shape the development, implementation, and optimization of our engagement campaigns. These campaigns reach both new and active audiences through onboarding, cross-sell, browse abandonment, and promotional journeys to drive engagement with a variety of features, products, and verticals. You will build operational plans that welcome new users and deepen relationships, by using data-driven insights to deliver meaningful and revenue-generating campaigns. In this role, you will lead the day-to-day management and long-term operational strategy of our CRM platform. You will design, build, and launch automated email, SMS, and push notification campaigns while serving as a primary user of our CRM and marketing technology stack. You will also guide the technical implementation of new campaigns and features. Once launched, you will measure success by monitoring campaign performance, analyzing key metrics, and sharing insights that highlight opportunities for A/B testing and ongoing optimization to boost engagement, conversion, and impact.