Marketing Analyst, New Business and M&A Europe, South America, Central America

Job Summary:

• Toptal is looking for a Marketing Analyst to build and own marketing data infrastructure for new businesses and M&A.
• The role tracks paid advertising performance and translates it into metrics like LTV and ROAS to inform budget and channel strategy.

Responsibilities:

• Analyze data, build models, test hypotheses, and create Tableau reports and SQL scripts.
• Build, own, and maintain marketing data infrastructure integrating Google Analytics, Google Ads, and other platforms.
• Measure and diagnose paid advertising performance across channels, analyzing spend efficiency, CAC, ROAS, and LTV.

Qualifications:

• Bachelor's degree required; 3+ years in data or marketing analytics.
• Experience with paid advertising, marketing data infrastructure, and BI tools like Tableau or PowerBI.
• Proficiency in SQL, with R, Python, or MATLAB a plus; experience with Generative AI tools.

About Toptal:

• Toptal is a global network of top talent in business, design, and technology.
• With $200+ million in annual revenue, it is the world's largest fully remote workforce.