General Manager, New Products
Benefits
Unlimited PTO
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GTM Strategy:
- Define and execute the go-to-market strategy for new products, establishing milestones and success metrics.
- Build scalable frameworks for launching new products across the organization.
- Analyze performance against targets and monitor market dynamics.
Responsibilities:
- Guide a multidisciplinary team across Product, Marketing, Design, and Engineering.
- Manage partnerships with external agencies, translating business objectives into growth results.
- Maintain a deep understanding of consumer behavior and industry trends.
Requirements:
- 10+ years of experience in performance marketing, growth strategy, and scaling D2C products.
- Demonstrated success driving complex, multichannel product launches.
- Exceptional stakeholder management skills and strong executive presence.
Greenlight Financial Technology
Greenlight is the leading family fintech company with a mission to help parents raise financially smart kids through its award-winning banking app for families. We serve more than 6 million parents and kids, providing tools to automate allowance, manage chores, set spend controls, and invest for their family’s future.