Source Job

US Unlimited PTO

  • Define, own, and execute the comprehensive GTM strategy for new products.
  • Guide a multidisciplinary project team across Product, Marketing, Design, and Engineering.
  • Cultivate and manage high-impact partnerships with external agencies to drive measurable growth results.

Marketing Product Launch Stakeholder Management Data Analysis

20 jobs similar to General Manager, New Products

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$92,000–$162,000/yr
US

  • Lead cross-functional product launches and partner-centric initiatives.
  • Develop and execute end-to-end GTM strategies for new products features and partnerships.
  • Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters.

Ethos is a leading life insurance technology company with a mission to protect families by democratizing access to life insurance and empowering agents at scale. They are transforming the life insurance experience for consumers, agents, and carriers alike with a robust three-sided technology platform.

$179,350–$242,650/yr
US Unlimited PTO

  • Lead and manage the team responsible for Omada’s consumer marketing strategy, across multiple channels.
  • Develop and execute a comprehensive consumer paid advertising strategy and refine messaging across all lifecycle communications.
  • Mentor and manage a team of marketing professionals, fostering a culture of collaboration and innovation.

Omada Health inspires and engages people in lifelong health. They're committed to building an inclusive culture, celebrating differences, and leveraging them to inform better design and business decisions, focused on lifestyle and behavior change elements for individuals managing chronic conditions.

$140,000–$160,000/yr
US Unlimited PTO

  • Define and lead Myriad360’s growth marketing strategy across digital, corporate campaigns, and account-based initiatives.
  • Directly manage the Digital Marketing team, providing clear vision, prioritization, and support.
  • Build and lead a new Growth Activation Specialists function.

Myriad360's mission is to challenge and enable their employees to achieve great things. They are consistently listed among Inc & Crain's "Best Places to Work" and they're proud of their accessible & engaged executive team.

$80,300–$93,440/yr
Canada

  • Deliver strategic leadership to performance teams.
  • Partner closely with leadership to align team goals with company growth.
  • Manage key relationships to ensure the long-term success of high-complexity projects.

Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America’s most ambitious companies. Our culture values curiosity, accountability, and thoughtful problem-solving, encouraging experimentation and continuous learning.

US Unlimited PTO

  • Drive tactical and strategic execution, leveraging insights and industry knowledge to optimize performance and achieve long-term growth.
  • Lead client engagements, focusing on building innovative, growth-oriented strategies and fostering strong relationships.
  • Manage and develop direct reports, providing mentorship and coaching to strengthen strategic thinking, accountability, and project management skills.

Acceleration Partners is a partnership marketing agency that drives measurable outcomes for clients. They manage clients in 40+ countries with a global team of 300+ focusing on data-driven strategies.

UK

  • Lead product strategy to attract new Partners and ensure their success.
  • Set and track KPIs/OKRs for your squad and manage trade-offs.
  • Iterate on onboarding to make Partners successful from day one.

UW aims to simplify utilities by offering them in one place, providing savings on energy, broadband, mobile, and insurance. They are focused on growth, aiming to double in size by attracting individuals who can contribute to their mission.

Canada

  • Define and execute the long-term product and content strategy for the sports vertical.
  • Own P&L performance, including traffic growth, monetization strategy, and overall vertical profitability.
  • Build and scale product features that enhance engagement, retention, session depth, and lifetime value.

Jobgether is a platform that connects job seekers with companies. They use AI-powered matching to help applications get reviewed quickly and fairy, and they share shortlists of candidates with their partner companies.

Global

  • Develop and execute multi-channel growth strategies to hit ambitious commercial targets.
  • Track and analyse key performance metrics to identify what is working and why.
  • Design and lead A/B testing across landing pages and user journeys to improve conversion rates.

Simply Wall St helps people become confident, long-term investors by offering a product that gives individual investors the capabilities to build a portfolio. As a profitable, global, B2C SaaS startup, they operate at scale with 6.5 million users across 180 countries.

Europe

  • Build and own the growth strategy to scale our leading mobile games.
  • Execute all our acquisition channels: paid UA but also non-paid such as partnerships.
  • Monitor market trends and competitors to identify emerging high-performing growth channels.

Voodoo is a tech company focused on creating mobile games and apps. They aim to entertain the world and have grown to 800 employees, with 7 billion downloads and over 200 million active users across their portfolio, which includes games like Mob Control and apps such as BeReal.

Global

  • Go-to-Market Strategy: Develop and execute GTM plans for product launches that span Tilt’s credit card and cash advance offerings.
  • Positioning & Messaging: Craft clear, differentiated messaging that communicates the unique value of Tilt’s products to target audiences.
  • Retention: Work directly with product and creative teams to define the in-app and lifecycle messaging strategy to ensure different customer segments understand, adopt, and continue to extract value from the product over time.

Tilt is a mobile-first company that uses machine learning-powered credit models to look beyond traditional credit scores, recognizing real potential in millions of customers worldwide. They foster an environment where every voice is valued and mutual respect is non-negotiable.

US 18w maternity 16w paternity

  • Drive Partnership Execution: Own the day-to-day management of strategic GTM partnerships.
  • Lead Cross-Functional Alignment: Partner closely with Sales, Marketing, Product, Implementation, and Client Success.
  • Develop GTM & Enablement Materials: Create and maintain core partnership materials.

Spring Health is on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. They partner with over 450 companies and provide care for 10 million people.

Global 6w PTO

  • Own product marketing strategy for dedicated B2C product: segmentation, positioning, messaging, and go-to-market.
  • Align and lead a cross-functional squad (UA, CRM, creative, analytics, landing pages, product) to drive growth initiatives.
  • Improve full funnel performance: acquisition → onboarding → activation → retention → monetisation (LTV-focused).

Jobgether is a platform that connects job seekers with companies. They use an AI-powered matching process to ensure applications are reviewed quickly and fairly, identifying top candidates for hiring companies.

$125,500–$182,500/yr
US

  • Develop and optimize global paid media programs across channels.
  • Lead experimentation on global funnel performance and improve conversion rates.
  • Lead paid media creative testing strategies and translate funnel insights into briefs.

Life360's mission is to keep people close to the ones they love. They are a remote-first company with more than 500 employees, offering a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch.

US

  • Develop and execute digital strategies to grow revenue and deepen customer relationships.
  • Lead the Ecommerce Sales Team and oversee all ecommerce Key Accounts.
  • Coach, develop, and support direct reports to build a strong, high-performing domestic sales team.

PBI-Gordon Companies prioritizes people, pets, and places they go. As employee owners, they support each other in building careers as well as companies and are rooted in integrity, innovation, partnership, and pride.

US

  • Own the product vision for the Forbes.com sitewide experience.
  • Drive audience growth and engagement by improving key metrics.
  • Partner across teams to deliver scalable, accessible, and performant front-end experiences.

Forbes is a global media brand that spotlights the doers and doings shaping industries. They connect and convene influential communities, reaching over 140 million people monthly worldwide through journalism, events, and licensed local editions.

Global 5w PTO

  • Own the digital product strategy, defining how products work together and setting the vision for the portfolio.
  • Transform products with strong potential into exceptional experiences by driving success metrics.
  • Build a high-performing product culture and guide product managers.

The Centre for Effective Altruism (CEA) stewards the movement of people putting effective altruism principles into practice to solve the world's most pressing problems. Their work centers on growing and supporting a global community of people who rigorously analyze where they can do the most good – and take action on those insights. CEA has a headcount that grew from 42 to 66 core staff.

Global

  • Own the P&L and the mission to achieve profitability within year 1.
  • Drive product-led growth by optimizing the user journey.
  • Develop and execute strategic vision in collaboration with the board.

Jobgether's partner company is looking for a Chief Executive Officer to lead a company poised for growth, aiming to transform it into a profit-generating powerhouse within the first year. They are scaling and refining the organization, strategizing across multiple business verticals.

US

  • Define positioning, messaging, and packaging for the Content Select product.
  • Support the global rollout by localizing messaging and identifying market differentiators.
  • Partner with Analytics to uncover performance trends across content verticals.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Jobgether identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$86,000–$145,000/yr
US

  • Creates and manages product strategies, roadmaps, and product specifications for all payments specific product suites.

Pathward aims to create financial inclusion for all. They are a financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all. Pathward embraces the voices of their team members, customers, partners, and the communities they serve.

US

  • Lead ongoing partnership growth optimizations for Extend’s largest omnichannel merchants.
  • Develop and lead the growth and merchant relationship management strategy for each strategic relationship you manage.
  • Monitor and evaluate program performance, leveraging data and insights to identify areas of opportunity that deliver measurable ROI and sustainable growth.

Extend provides AI-driven solutions that enhance customer satisfaction and drive revenue growth for retailers and their customers. They work with more than 1,000 leading merchant partners across industries and are backed by prominent technology investors, with headquarters in downtown San Francisco.