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The Role:

  • Full ownership of Customer Data Platform (Segment) and attribution stack (Rockerbox).
  • Build event taxonomy connecting marketing dollars to member and host outcomes.
  • Act as technical bridge between lifecycle automation (Iterable, Pardot) and analytics layer.

The Person We Are Looking For:

  • Technical builder with deep CDP experience and strong opinions on event data flow.
  • Hands-on experience with marketing attribution platforms, fluent in SQL and Python.
  • Already incorporates AI tools (LLMs, prompt workflows) into daily work; thrives with ownership and ambiguity.

Day-to-Day:

  • Own Segment CDP governance: event taxonomy, cross-domain identity mapping, and data quality audits.
  • Own Rockerbox attribution: diagnose channel performance and build feedback loops for paid media.
  • Develop measurement layer for growth experiments, support lifecycle automation analytics, and build AI-powered pipelines.

PadSplit

PadSplit is a marketplace that connects hosts with members for affordable housing. The company is at a scale where they are hiring for specialized roles like this MarTech Analyst, indicating growth and a data-driven culture.

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