Temporary Lifecycle Marketing Specialist

About the Role:

• This temporary 6-month role focuses on designing and optimizing customer engagement programs.
• The ideal candidate is strategic and hands-on, combining technical marketing expertise with analytical skills.

Key Accountabilities:

• Build and manage lifecycle marketing programs across onboarding, adoption, retention, and re-engagement.
• Develop scalable customer journeys using email, in-app messaging, and other engagement channels.
• Create automated marketing programs with audience segmentation, behavioral triggers, and personalization.

Requirements:

• 2–5+ years of experience in lifecycle marketing or CRM marketing with hands-on Marketo experience.
• Experience with Pendo or similar in-app engagement platforms is required.
• Strong analytical mindset and ability to use performance data to optimize campaigns.

What We Offer:

• Competitive compensation of $38–$42 CAD per hour.
• Fully remote position available to Canada-based candidates.
• Opportunity to work on impactful lifecycle marketing initiatives with advanced marketing technology.