Social Product Lead

About the Company:

• Gate.io is one of the earliest and largest digital asset platforms, serving tens of millions of users globally.
• It operates as a top-tier exchange with thousands of employees in major financial centers, fostering a remote-first, highly autonomous culture.

Why This Role:

• The next layer of growth comes from content, relationships, community trust, and social decision-making.
• You will lead the social product line from early scale to maturity, converting community behavior into new user acquisition, DAU, retention, and transaction conversion.

What You'll Do:

• Define social product strategy, positioning, and roadmap covering mainstream asset trading and Web3 scenarios.
• Drive product iterations from insights to launch, including content communities, user relationships, group interactions, and live streaming.
• Establish metrics for social penetration, DAU, retention, content consumption, and conversion, using data to prioritize.

What You Bring:

• Non-negotiables include leading social/community/content products from strategy to iteration with measurable results.
• Understanding of how trading users build judgment, track signals, consume content, and interact, converting trust into action.
• Ability to distill clear product direction from user feedback, market changes, competitor actions, data patterns, and business goals.