Lead global downstream marketing strategy for assigned product lines and platforms within the Diagnostics portfolio.
Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans.
Ensure consistent global brand and product messaging while enabling appropriate regional flexibility.

Product Lifecycle Management:

Own end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life.
Partner with cross-functional teams to incorporate customer insights, unmet needs, and commercial requirements into development and enhancement plans.
Drive post-launch optimization, line extensions, and differentiation strategies.

Go-to-Market & Launch Excellence:

Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness.
Lead the development and delivery of sales enablement tools, training materials, and launch communications in partnership with Sales and Commercial Operations.
Ensure disciplined launch execution with clear milestones, metrics, and accountability.

Meridian Bioscience, Inc.

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis.

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