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Leadership & Team Management:
- Lead, mentor, and develop a team of User Acquisition Managers.
- Ensure high performance and continuous growth within the team.
- Motivate, coach, and develop team members.
Campaign Strategy & Execution:
- Own the planning, execution, and optimization of paid acquisition campaigns.
- Define user acquisition strategy and identify new growth opportunities.
- Support advertising budget planning, forecasting, and resource allocation.
Analytics & Optimization:
- Monitor campaign performance and ensure consistent achievement of CPA, ROAS, and revenue targets.
- Drive creative testing initiatives and establish structured A/B testing frameworks.
- Analyze market trends, platform updates, and competitive activity.
MCR Media Group
MCR Media Group is an international performance-driven company specializing in online IQ tests, brain training platforms, personality assessments, and digital subscription products. They reach millions of users globally through performance marketing and continuously invest in scaling profitable products and markets.