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What You’ll Do:
- Own the end-to-end go-to-market strategy and execution for Hightouch’s AdTech products.
- Conduct customer, partner, and market research to identify unmet needs, quantify opportunities, and sharpen how our products win versus alternatives.
- Develop compelling competitive and category narratives around topics like signal loss, identity and audiences, measurement, and AI-driven media optimization.
What We’re Looking For:
- Experience in advertising or adtech: 5+ years leading advertising go-to-market or working as a paid media practitioner (as a media buyer or seller).
- Product marketing or solutions ownership: 3+ years owning product marketing, solutions, or sales enablement for an AdTech offering.
- Enterprise B2B background: Experience marketing, selling, or solutioning for enterprise companies, ideally focused on marketing, advertising, or data teams.
Hightouch
Hightouch is the modern AI platform for marketing and growth teams. Their AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance. They are a rare company built on the intersection of advances in LLMs and agentic AI, and the creation and rapid adoption of cloud data warehouses.