Web Experience Manager, Conversion & Growth

Responsibilities:

• Own the overall conversion optimization strategy for ServiceNow.com.
• Partner with Homepage, Product & Solution Pages, Customer Stories, and other Web Experience Managers.
• Design and execute testing strategies focused on conversion rate improvement.

Content Gating Strategy:

• Define and own the content gating strategy for ServiceNow.com.
• Partner with Demand Generation, Integrated Marketing, and Content teams.
• Test and optimize gated content experiences, forms, and progressive profiling approaches.

Qualifications:

• 5-7 years of experience in conversion rate optimization, digital marketing, growth marketing, or web experience management.
• Deep expertise in A/B testing, multivariate testing, personalization, and experimentation methodologies.
• Strong communication and stakeholder management skills with ability to influence Demand Generation, Marketing Ops, and cross-functional partners.