Senior Customer Lifecycle Marketing Manager

Your Craft:

• Build, deploy, test, and optimize automated lifecycle journeys covering onboarding, cross-sell/upsell, at-risk intervention, and win-back.
• Own programmatic strategy and execution of SQUIRE's Ambassador referral and creator tracks, including incentives and performance reporting.
• Run customer milestone campaigns and systematize the capture of promoters, creators, and customer stories for GTM campaigns.

Your Foundation:

• 5–8 years in customer marketing, lifecycle marketing, or retention roles, ideally in B2B or B2B2C SaaS.
• Deep hands-on Customer.io expertise, including complex workflows, Liquid syntax, and event-triggered data.
• Data-driven mindset with CRM and analytics tools to segment audiences and personalize touchpoints.

The Opportunity:

• Shape strategic vision and execute hands-on at the intersection of Lifecycle, Community, and Product Marketing.
• Champion barbers and their communities, turning passion into lifelong partnership with SQUIRE.
• Play a critical role in deepening brand affinity, increasing feature adoption, and driving retention.