Sr. Manager, Lifecycle Marketing

Help deliver meaningful customer and business impact through leading an innovative and transformative Lifecycle Marketing function. Develop and drive the strategy for the end-to-end user lifecycle at Webflow to drive key revenue metrics and outcomes across sales-led, self serve, and partner motions. Deeply understand Webflow’s customer segmentation, lifecycle stages, product usage, and behaviors. Lead the Lifecycle Marketing team, helping uplevel the team and fostering their career growth. Integrate and adopt AI into lifecycle programs, producing additive gains in terms of both efficiency and business impact. Oversee and report on the execution of highly-targeted journeys as well as ad-hoc campaigns that help achieve company goals. Build the frameworks, infrastructure, and processes needed to scale Webflow’s lifecycle programs across multiple products and audiences. Define and operationalize lifecycle measurement frameworks, including KPIs, attribution models, and health metrics across channels and motions. Partner with Marketing Operations to best leverage and evolve the lifecycle marketing tech stack — ensuring data integrity and governance, seamless automations across channels, and the ability to deliver personalized experiences at scale. Partner closely with other leaders across Marketing, Product, Partnerships, Data Science, and Engineering to develop personalized programs based on qualitative and quantitative insights. Share and evangelize program learnings, results, and opportunities across the company.