New Product Marketing Lead

Positioning:

• Maintain our positioning framework, detailing what we say, don't say, and how we differ from competitors.
• Evolve the framework as the market and product change to stay current and effective.
• Evaluate marketing materials and sales content for messaging alignment.

GTM Strategy & Launch Execution:

• Own positioning, messaging, and GTM strategy for product launches.
• Partner with Growth Marketing to translate product positioning into high-performing campaign themes and channel strategies.
• Lead cross-functional planning timed to industry seasonality and measure launch impact on the funnel.

Market & Competitive Intelligence:

• Track market trends and how competitors position themselves.
• Maintain battlecards and oversee win/loss analysis.
• Keep a running record of what competitors say to inform our strategy.