As an Account Director at Audigent, a part of Experian, you will be responsible for generating revenue through new business acquisition from top-tier agencies and brands. This involves selling specialized data solutions to implement digital media campaigns. Your responsibilities include prospecting for new business, presenting Audigent's offerings, and closing new deals.
You will also manage leads from brands/agencies buying Audigent data through public platforms, upselling them into custom data solutions, and securing key accounts to increase market share. Collaboration with Audience Strategy, Curation, Strategic Accounts, and Marketing teams is essential for providing custom media solutions and exceptional service to clients.
This role requires a deep understanding of the digital advertising landscape, including DSPs/DMPs/SSPs like TTD and DV360. A pioneer spirit and the ability to navigate a rapidly evolving media category are highly valued.