Job Description
Transform product innovation into powerful, market-defining stories that accelerate growth. In this high-impact role, you’ll shape how customers understand, adopt, and champion our AI-driven automation platform. You’ll partner closely with Product, Sales, and Marketing teams to craft differentiated messaging, drive go-to-market strategy, and fuel demand in a fast-paced, B2B SaaS environment.
You will be responsible for developing clear, differentiated messaging, leading product launches, creating sales collateral, and conducting market research. The role also involves collaborating with content teams and influencing roadmap decisions. Measuring product marketing effectiveness and optimizing for impact is crucial.
The ideal candidate will have 8+ years of B2B product marketing experience, a strong understanding of automation and AI, and exceptional communication skills. Familiarity with PLG and vertical-specific GTM strategies is a plus. Key competencies include strategic storytelling, cross-functional collaboration, adaptability, and data-informed decision-making.
About Automation Anywhere
Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation.