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About the role:
- Today's attribution and reporting can't show how MQLs move to closed revenue; you'll build that.
- You'll design cohort-based reporting, attribution models, and AI-powered analytics the board relies on.
- You'll administer Pardot and Salesforce end-to-end and be the go-to person for pipeline insights.
What you'll do:
- Build and maintain dashboards for funnel performance, pipeline coverage, and channel ROI.
- Build attribution infrastructure (UTM frameworks, Salesforce Campaign Influence) and push it toward AI.
- Use Claude to produce messaging and campaign assets at scale, and document all workflows.
What you'll bring:
- 5 years in marketing ops or RevOps at a B2B SaaS company.
- Hands-on Pardot and Salesforce experience, including Campaign Influence.
- Proven ability to build multi-touch attribution models and use SQL for ad hoc analysis.
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