Associate Brand Manager

Support and develop marketing programs that promote a compelling brand narrative that aligns with our values and vision, ensuring that every touchpoint reflects our core message. Responsible for managing the planning milestones for brand marketing initiatives, ensuring alignment with cross-functional stakeholders and seamless connection across multiple consumer touchpoints. Enhance brand activation and associations with Major League Baseball, Little League, and other strategic partners by managing the event and content strategy to drive brand awareness. Track brand health by analyzing data from the Brand Health Tracker study, ensuring continuous monitoring of key performance indicators and providing actionable insights to guide strategic decisions. Develop and oversee compelling content projects in partnership with internal studio and external agencies to effectively drive brand awareness, distinctiveness and relevance with the target audience. Support the execution of brand campaigns and integrated marketing efforts under the GameChanger Brand umbrella.