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Strategic Leadership:

  • Oversee key franchise client relationships and guide internal paid media strategy.
  • Lead strategy for large or complex client accounts with over $50K monthly ad spend.

Team Leadership & Development:

  • Supervise several direct reports, pursuing their growth and learning opportunities.
  • Conduct regular check-ins, performance reviews, and professional development planning.

Client Satisfaction & Revenue Growth:

  • Collaborate with Directors to retain and grow franchise network revenue.
  • Proactively identify and communicate account issues and growth opportunities.

Process Improvement & Cross-Functional Support:

  • Ensure best practices and improve team effectiveness with up-to-date processes.
  • Work cross-functionally with marketing, business development, and other teams.

Point Success

Point Success specializes in AI-driven media for franchise and mid-market brands, integrating search, social, and programmatic media. They manage digital advertising for over 500 service-based businesses, are a preferred partner for more than 10 franchise networks, and are part of the SmartBug Media Family.

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