Account Strategist

Role Overview:

• Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates.
• Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally.
• Build strong, trust-based relationships with clients to support retention and upsell opportunities.

Strategic Leadership:

• Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts.
• Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics.
• Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support.

Client & Performance Management:

• Independently manage the execution alongside client management for smaller clients.
• Monitor performance via dashboards and ensure reports reflect current data and actionable insights.
• Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.