International Marketing Consultant

Responsibilities:

• Oversee the international testing roadmap including incrementality, new channel, landing page and creative testing.
• Build the resourcing plan to most effectively deliver on BetterHelp’s growth and brand KPIs across agencies, in-house teams, local partners, and contractors.
• Partner with country and operations teams to develop go to market strategies and help to oversee them for successful new market launches.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 10+ years of experience in international marketing, growth marketing, or related fields.
• Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.

Additional Skills:

• Excellent communication, leadership, and people management skills, with the ability to influence stakeholders across cultures.
• Fluency in multiple languages is a plus.
• Ability to travel internationally as needed.