Job Description

Acquisition:

-Build and launch acquisition strategies for TikTok across with your country manager.

-Launch and grow new acquisition channels (Meta, Google, YouTube Shorts, influencers).

-Own paid ads end-to-end: setup, testing frameworks, optimisation, and scaling.

Optimization and Analysis:

-Use best-practice ad structures to improve ROAS and lower CPFTB.

-Analyse competitor ads + funnels and translate insights into tactical improvements.

-Own reporting for your markets (paid, retention, user cohorts, category insights).

Growth and Retention:

-Build retention funnels: email flows, SMS flows, notification testing, cohort reactivation.

-Make product & UX recommendations to improve conversion + payback.

-Build and manage an in-house influencer engine for your region.

About Tilt

Tilt is building the next century of shopping, making it feel human, communal, and alive again, and has recently raised an $18M Series A.