Product Marketing

Develop the Kraken Pro product vision and roadmap with input from teams across the organization. Define our product vision and roadmap to help focus the organization on what will deliver the most value to our customers. Execute new product launches: define product-market fit, positioning, pricing, etc. for new products and services collaborating with internal teams to ensure readiness and exceed launch KPIs. Improve our existing portfolio within Kraken Pro by evaluating the market fit and positioning for our existing products to find opportunities for improvement. Regularly monitor key product KPIs and execute merchandising or feature changes to continually improve our portfolio. Create go-to-market plans with compelling product and complementary product packaging narrative and value proposition designed to maximize awareness and increase product adoption, that will be communicated into target markets, and industry stakeholders. Collaborate with Sales, Marketing and the Client Solutions teams to define a sales enablement plan that ensures sales readiness for launch; lead key messaging and deliver solution marketing (e.g. sales process mapping, emails, decks, collateral, playbooks, social selling tools, other tools as needed). Grow Kraken’s global ecosystem to drive adoption and scale customer acquisition, expansion, and success. Stay in front of market trends and competitive positioning; incorporate relevant data to drive ongoing analysis of the market, customers and products. Lead and prioritize discovering the needs of our customers through focus groups and customer panels and leverage that research to refine, iterate and innovate on our product merchandising. Be an inspirational and energizing leader to a dedicated and committed team of Product Marketers that want to drive innovation and engagement, as well as their own career development.