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Key Responsibilities:
- Analyze data, build models, test hypotheses, and develop Tableau reports and SQL scripts to extract insights.
- Use descriptive and diagnostic analytics to develop specific, actionable recommendations for marketing leaders.
- Measure and diagnose the performance of SEM, SEO, and Generative AI channels, guiding budget allocation and channel strategy.
Qualifications and Requirements:
- Bachelor’s degree required, with 5+ years in data analysis or marketing analytics.
- 2+ years in consulting or analytical operations, with experience in SEM, SEO, and Generative AI channels.
- Proficiency in SQL and BI tools like Tableau, with hands-on experience using Generative AI tools (Claude, Gemini, ChatGPT).
What to Expect in the First Year:
- Inform significant strategic initiatives, goals, and performance indicators.
- Become an expert on marketing process and data flow, and assist in building a new outstanding marketing analytics function.
- Perform detailed root cause analysis to expose critical drivers of channel performance.
Toptal
Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.