Segment Marketing Manager

Lead the strategy, execution, and optimization of integrated marketing campaigns for the education and special district markets, aligning with business goals and budget requirements. Develop and lead targeted programs and campaigns across various channels, including events, digital, and media partnerships, to generate marketing-originated pipeline and bookings. Work cross-functionally with customer success and experience solutions teams to integrate marketing efforts into customer-facing initiatives that enhance the customer journey. Oversee ABM (account-based marketing) strategies and execution for priority accounts. Report program performance metrics to sales, marketing, and executive leadership, focusing on marketing contribution and return on marketing investment.