Sr. Product Marketing Manager
Remote regions
USBenefits
Unlimited PTO
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Own Positioning and GTM Strategy:
- Define and own positioning and messaging for your product line(s).
- Lead launch planning for new features and product releases from messaging through channel strategy.
- Own ongoing competitive research and serve as the primary marketing voice in product conversations.
Bring the Product Story to Market:
- Partner with Growth and Event Marketing to develop integrated campaigns driving awareness and pipeline.
- Develop content across channels like blog posts, case studies, and conference presentations.
- Shape how the market thinks about EdSights through compelling narratives.
Translate Strategy into GTM Execution:
- Partner with Sales and CX leadership to sharpen positioning based on deal insights.
- Ensure AEs, BDRs, and CX teams have crisp stories and effective enablement materials.
- Build frameworks and assets that raise the output of the whole GTM team.
Edsights
EdSights builds AI-powered student engagement and retention software for higher education, helping colleges understand student needs. Backed by an $80M investment, they partner with 300+ institutions and are a fast-growing startup with a mission-driven, collaborative culture.