Own consumer revenue performance across test prep, admissions, tutoring, books, and related offerings.
Lead all consumer marketing functions including performance marketing, brand, lifecycle and CRM, social, paid media, PR, and field marketing.
Build and lead a high-performing, data-driven organization grounded in accountability and continuous improvement.
The Princeton Review is a tutoring, test prep, and college admission services company that helps students achieve their education and career goals. They have a network of more than 4,000 teachers and tutors and are headquartered in New York, NY.
Own and execute the marketing strategy to deliver acquisition, retention, and revenue targets.
Lead a 10-person team across Brand, Digital, and CRM to ensure clear accountability and high-performance.
Manage the marketing budget and channel mix to maximise impact and improve CPA/CAC.
Explore Learning is a tutoring company that provides maths and English tuition to children. They aim to help children reach their full potential and build confidence in their abilities.
Develop and execute comprehensive sales strategies and operating plans to achieve quarterly and annual revenue targets.
Lead, coach, and inspire a high‑performing sales organization across North America, fostering a culture of accountability, collaboration, and continuous improvement.
Establish and strengthen strategic relationships with key prospects and enterprise clients, acting as an executive sponsor where appropriate.
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. They combined with GfK in 2023 and has operations in 100+ markets, covering more than 90% of the world’s population.