Vice President, Consumer Revenue

Consumer Revenue Ownership:

• Own consumer revenue performance across test prep, admissions, tutoring, books, and related offerings.
• Hold full revenue responsibility for the consumer business, including revenue growth, margin performance, and marketing efficiency.

Marketing and Demand Generation:

• Lead all consumer marketing functions.
• Oversee marketing analytics to ensure clear attribution, performance visibility, and ongoing optimization.

Growth Strategy and Execution:

• Define and execute a comprehensive consumer growth strategy across acquisition, conversion, and retention.
• Establish a disciplined, data-driven approach optimizing customer lifetime value and return on investment.