Vice President, Consumer Revenue

Consumer Revenue Ownership:

• Own consumer revenue performance across test prep, admissions, tutoring, books, and related offerings.
• Hold full revenue responsibility for the consumer business, including revenue growth, margin performance, and marketing efficiency.

Marketing and Demand Generation:

• Lead all consumer marketing functions including performance marketing, brand, lifecycle and CRM, social, paid media, PR, and field marketing.
• Oversee marketing analytics to ensure clear attribution, performance visibility, and ongoing optimization.

Organizational Leadership:

• Build and lead a high-performing, data-driven organization grounded in accountability and continuous improvement.
• Establish clear performance metrics tied to revenue growth, acquisition efficiency, and brand health.