Performance Marketing Lead

Role Overview:

• Own customer acquisition across paid channels while managing core Email and SMS marketing programs.
• Combine performance strategy with hands-on execution across SEM, paid social, retargeting, lifecycle marketing, CRO, testing, and reporting.
• Serve as the go-to expert for performance marketing, collaborating with Content and Social teams.

Key Responsibilities:

• Build, launch, optimize, and scale paid acquisition campaigns across SEM, paid social, and retargeting channels.
• Manage daily and weekly paid media budget pacing and analyze performance data for reallocations.
• Own and optimize core automated lifecycle flows across Email and SMS, including Welcome, Abandoned Cart, Post-Purchase, and Winback.

Qualifications:

• 4+ years of hands-on performance marketing experience managing SEM and/or paid social campaigns.
• Proven experience managing marketing budgets and working toward CPA, CAC, and conversion rate goals.
• Experience managing or supporting Email and SMS campaigns and automated lifecycle flows.